Whether you need to generate more enquiries or win new orders online, investment in search engine optimisation (SEO) is widely regarded as one of the most effective ways to grow your business.
Bluesky-e is an SEO agency with over 10 years experience in running successful search engine marketing campaigns. We do this by employing search engine optimisation techniques to guide the website development process. To be successful in the long-term, an on-going campaign is needed that combines organic SEO with both an effective content strategy and PPC advertising using platforms like the Google Adwords and Google Merchant Centre.
Search Engine Optimisation (SEO) examples
The SEO Process
We adopt a consultative approach to SEO and this includes an initial research and analysis period to both establish your business goals and agree the objectives for the search engine optimisation work.
The next stage is detailed keyword research to understand the search terms used by people searching for your products or services in Google and other search engines. The outcome of this research is the selection of a set of keywords to be targeted on your website.
Website Architecture Design
Although the structure of your website needs to be logical and easy to navigate by visitors, the overall architecture also needs to reflect the main keyword terms identified at the keyword research and selection stage. We use the results of the keyword research to create a site map that effectively targets the keyword selected during the research phase.
In recent years, the depth and quality of the content on your website has become increasingly important. Relevant, insightful and valuable content will naturally result in a growth in the number of links to your website and well written content also has a key role to play in maximising the rate at which visitors are converted into enquiries or orders. For this reason Bluesky-e provides both content strategy consultancy and content creation services to regularly generate fresh content as part of an overall digital marketing campaign.
Analysis and Reporting
We believe it is important that you have full visibility of the digital marketing services we are providing. At the outset we agree a plan which is delivered in blocks of 12 months at a time.
At the end of each month we provide a report showing visitor activity and ranking levels and at the end of the 12 month period we carry out a full review. This includes the progress being achieved towards campaign objectives and provide recommendations on the activity to be carried out for the next 12 month period of campaigning.
Our objective here is to give you the confidence that the budget you invest in digital marketing is money well spent.
For an initial chat about how the Bluesky-e agency could develop an SEO campaign to help you generate more enquiries or online orders for your business, call us today on 020 7199 8713 or submit an online enquiry.