With social media marketing you can enhance your brand’s potential, develop and retain customers and drive profitable traffic to your website. Social media platforms like Facebook, Twitter, Google+ and Linked-In are amongst the most frequently used websites across the web. If you need to either promote an existing brand, or launch a new brand online, social media is an important element of the overall digital marketing mix.
As an experienced digital marketing agency we believe social media marketing should be fully integrated into your digital marketing mix by helping you to develop your strategy, helping to set-up your accounts and profiles, then working with you to ensure you maximise engagement opportunities.
Social Media Strategy
It’s easy to add posts on social platforms and many businesses are active on social media without necessarily having a sound social media strategy in place that ensures that they obtain maximum benefit. Our approach is to discuss and agree your objectives for social media and then agree with you a strategy that will ensure maximum engagement and help drive visitor traffic to your website.
The first step is for our team to gain a thorough understanding of your brand and business goals. We carry out in-depth research into keywords and your competition to develop a social media marketing plan that includes recommendations on:
- How to ensure your social media activities are effectively integrated with your overall digital marketing strategy.
- Selection of the most appropriate social media channels for your business
- Create an innovative social media marketing plan
- Create high quality content that encourages share and link creation
- Establish key metrics and reporting
The objective of the social media marketing plan will be to develop your brand awareness, develop engagement and positively contribute to your overall digital marketing activities.
For an initial chat about how we could help you to improve your social media marketing, call us today on 020 7199 8713 or submit an online enquiry.
Social Media Marketing examples
Social Media Setup & Integration
One of the outcomes of the initial strategy plan will be the selection of the most appropriate social media platforms for your social media marketing activities. The list of options includes:
The setup of accounts is relatively easy, however during the setup process we will also look at how the different channels (ie website, blog and social media accounts) can be integrated to maximise productivity and generate the data needed to monitor performance.
Social Media Engagement
Having established a strategy and setup and integrated social media accounts we now need to start the process of engagement. This needs to be looked at in the overall context of your content strategy and we can either simply provide you with advice and training or manage the entire engagement strategy on your behalf.
Successful engagement involves creativity as well as interaction by sharing information on your company’s products, services and news, posting industry news, adding photos and video etc. We use various tools to help communicate your message and promote your content in a way that will enhance your reputation and build your brand awareness.
Analytics and Reporting
It’s important to understand how well your social media marketing activities are performing and we provide regular reports that include data generated by a range of software tools. These allow us to measure and analyse the effectiveness of social media campaigns and communicate results with easy to understand reports that track engagement and conversions.
To find out how we can help develop and improve your social media marketing strategy contact us for an initial chat now on 020 7199 8713 or submit an enquiry form.