The goal of content marketing is to position your business as a leading authority within your particular market sector by providing valuable information that your customers and prospects will find useful. With the benefits far outweighing the costs, content marketing is commanding an increasing percentage of marketing budgets and the development and implementation of a sound content strategy is essential for the success of your digital marketing campaign.
What is Content Marketing?
According to the Content Marketing Institute “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
To be successful your business needs to develop a content strategy that reflects the needs of your particular market sector and your products and services. Having determined your strategy your content needs creating, promoting and distributing, again using the best channels to suit the needs of your particular business.
We believe content marketing should be at the heart of your digital marketing strategy.
Why is Content Marketing Important?
According to many industry commentators the growth in importance of content marketing outstripped all other areas of digital marketing during 2015. This is because content marketing provides a great way to engage with prospective customers by providing them with the knowledge and information they need during the process of making a purchase of just about any product or service.
There are three main benefits provided by content marketing:
- Demonstrate your expertise by providing useful information that shows people that your business really understands the industry you operate in.
- Boost the visibility of your brand as people share your useful content with friends and colleagues on social networking sites
- Achieve higher search engine rankings by providing the frequently updated and high quality content that Google rewards and also by attracting links naturally as your content is shared.
Content Marketing examples
The Bluesky-e Approach
As a digital marketing agency we provide a combination of consultancy to help you develop your content marketing strategy and then assist you by providing creative content creation services. By combining these content services with search engine optimisation and on-going analysis and reporting our objective is to help you maximise your return on investment from your overall digital marketing activities.
For an initial chat about how we could help you to develop an effective content strategy, call us today on 020 7199 8713 or submit an online enquiry.